Internet radio service Pandora have announced they are adding 20,000 new users every week in Australia, and have done so for the past six months ago. The streaming service launched in Australia in 2012.
In an interview with The Music Network, a representative from Pandora Australia and New Zealand told TMN the increase adds to its more than 2.5 million local users and works out to be a new registered user every 30 seconds in AU/NZ.
Pandora’s Australian and New Zealand CEO Jane Huxley told Sydney Morning Herald: “It’s nice being a start-up here in Australia in the big warm hug of a listed US company that’s doing really well. We are incredibly well funded here in terms of looking at the longer term of what we want to achieve.”
Pandora have also revealed that they will be trialling a new feature overseas called Artist Audio Messaging which will enable musicians, labels and managers access to speak directly to Pandora’s 80 million global monthly users.
For more information head here.