WHICHWAY

Whichway is the key music development program for the Aboriginal and Torres Strait Islander music industry in NSW.

Whichway Aims

  • Increase the profile of Indigenous musicians in NSW, Australia & internationally
  • Increase the career opportunities for Indigenous musicians
  • Increase the professionalism within the Indigenous Music Industry in NSW
  • Expand networks and contacts for Indigenous musicians & bands
  • Increase Industry awareness & support for Indigenous musicians & bands.
WhichWay

 

 


Whichway Programs 2006, 2007

Intensive Industry Workshop June 2006

The 3 day workshop and information seminar gives Indigenous music artists information and skills that are necessary in order to develop and further their music careers. Whichway’s focus is on artists that are already active within the industry or artists that are industry ready.
The aims of the project are to increase the knowledge of the music industry and support organisations and to create links between industry professionals and support organisations.

The Industry workshop is the most extensive music industry workshop program offered to Indigenous artists in NSW. There is a large pool of Indigenous talent that needs to be encouraged to develop not only their music but also the means to get this music to a wider audience as well as to develop a career.

Leading industry professionals from record companies, artist’s managers, tour managers, music publicists and radio station managers give lectures. Representatives from leading industry and government support organisations such as ATSIAB, APRA, Artslaw, AMCOs PPCA, AMRAP, ArtsNSW and MusicNSW also give lectures at the workshops.

Advanced Intensive Workshop September 2006

Four artists have been invited to attend. An experienced band/artist manager will facilitate the workshop and act as a mentor to the artists involved. The workshops would include grant writing, Industry structure, publicity self management, and small business advice. The artists involved would be expected to come up with development timeline and a small business plan which would be assed by there peers and workshop facilitator

Intensive Recording CD project June through October 2006

This Project involves the selection of 4 to 5 exemplary artists and working with a producer in detail on the pre production phase of the project.
Then moving through the stages of the recording completing the project with a promoted release period. 

Aims

  1. To generate industry interest in the artists involved in the program
  2. Raise the profile of Indigenous music within the industry
  3. To give something to the artists which they can sell or use to promote themselves.

The recordings for each of the artists will be presented as a single CD for each artist. The Single CDs will be presented as compilation pack. This would then be able to be broken up as individual units. The CDs will then be promoted and distributed throughout the music industry, Indigenous organizations and radio stations

Industry Showcase concerts October and November 2006

The first showcase will be in conjunction with the launch of the CD package as part of the Whichway Intensive recording project. The launch will be held November 2006 at a well-known Sydney live music venue. Music industry representatives would be invited to attend the showcase.
The live showcases will be put on to increase the profile of NSW Indigenous music as well as to break Indigenous artists into more live venues within Sydney. The proposed showcases will be promoted through the Music NSW database with Koori Radio to partner promotion. 

Whichway NSW Regional Tours starting March 2007

The tours will include up to five artists. The artists would have to put the tour on themselves. Whichway will mentor and help produce the tour. It would be up to the artists to propose what regional areas to head to as well as put together the tour plan. Whichway and Music NSW will provide a touring model and closely monitor the production and outcomes of the tours.

Overseas Intensive 2006

Artists invited to participate that are at the stage of being export ready. This could also include the artists management. The workshop would be a one day intensive.
Topics to include

  1. International target markets
  2. Territory and audience development
  3. International industry tradeshows such as Midem and SXSW

Regular production meetings would follow up the information and workshops session as artists develop their international strategy.

Links

APRA, ArtsNSW, Oz Co, Gadigal Information Service & Artslaw