The Australian Music Radio Airplay Project (AMRAP) and the Australian Music Industry Network (AMIN) are pleased to announce Australian Indigenous artists are the first unsigned artists eligble to access Amrap’s AirIT.
The Partnership will see a number of Indigenous added to Amrap’s AirIT each month. The Indigenous artists are sourced and recommended by AMIN, whose member organisations are currently working with Indigenous artists in Queensland, The Northern Territory, Western Australia and New South Wales.
AirIT is community radio’s exclusive catalogue of Australian music, curated by Amrap. Until now artists available on AirIT were mostly signed to major or indpendent record labels.
32% of AirIT users already play Indigenous music on their radio shows, often sourcing the music direct from the artists. Through this iniaititve, Amrap and AMIN will work together to make Indigenous music available on AirIT for all 300+ community stations and their broadcasters to order for Airplay.
AMIN Chair Paul Bodlovich said the project was a perfect fit with the organisation’s aim of supporting contemporary music from across the country.
“Our member organisations have been working hard to support and promote Indigenous talent, which means AMIN is in a unique position to provide a connection between these artists and important opportunities for exposure,” Mr Bodlovich said.
With Indigenous artists leading the way, pathways for all unsigned Australian artists to access AirIT will be announced throughout 2010.