Austrade Masterclass: Booking Live Shows in the US - MusicNSW

Participate in an interactive discussion and Q&A with some of the key people in music booking and touring in the United States. This is an introductory course designed to cover the fundamentals of getting you touring in the US, taking place on May 5 across Australia, live via video conference from LA.

Register at

Why should you attend

  • Learn more about getting your band or artist booked in venues in the US.
  • Hear from some of the key influencers in the booking and touring space to help develop your strategy.
  • Get a clear reality check about the opportunities and if it is right for you.
  • Gain knowledge of how to maximize your revenue streams while on tour, while also learning about the costs and deals involved.
  • Understand who the key decisionmakers in the live music sector are and  how to reach them.
  • Receive direct advice, tips, do’s and don’ts about getting tours organised in the US.
  • Get comprehensive take-home notes to help you make the next step in planning a tour.
  • Network with others in the local music industry.

Joining us live from Los Angeles
The Agency Group booking agent David Strunk, is a touring specialist at a major worldwide booking agency whose roster includes The White Stipes, Paramore, Nickelback as well as Australia’s Powderfinger and An Horse.

TKO Booking AgentJenny McPhee, is a touring specialist working with artists such as Motorhead, The Cult, and our own Karnivool. Jenny has worked across the industry and was previously at The Agency Group.

108 Management’s Michael Goldberg is a veteran Los Angeles-based manager who has helped develop the careers of artists including Stone Temple Pilots, Screaming Trees, Michelle Branch and has worked as an artist development exec at A&M and Maverick Records.

Austrade Los Angeles’ Peter Cohen is best known from his work as an A&R rep with Sony Music, in management roles with a number of artists, and has extensive experience touring bands in North America.

Limited places – register now
Don’t miss out on the insights at this industry masterclass. Register online today at or call Austrade on 13 28 78.

Cost is $55

Venues in Adelaide, Brisbane, Darwin, Hobart, Melbourne, Perth and Sydney – Live via video conference with Los Angeles!