Local to Global: Social Media Strategies for Artists - MusicNSW

Learn how to harness the power of social media to cultivate a loyal fanbase and create meaningful connections that extend beyond your local community.

Come away with:

  • Strategies for using social media to engage and grow a loyal audience beyond local borders.
  • Techniques for creating meaningful connections with fans and fostering a sense of community around your music.
  • An action plan on how to enhance your social media presence.

This is part of our series Sound Advice: Regional Touring Panels, Talks and Masterclasses. Regional artists and industry, whether you want to build your fanbase, secure that coveted festival slot, or master the art of radio pitching, join our industry experts as we delve into regional touring.

Ricky Simandjuntak

Artist Manager, Brand Strategist

Ricky is a Sydney-based artist manager and brand strategist. His track record includes discovering Sampa the Great, developing global pop star The Kid Laroi, representing Becca Hatch, discovering, developing, and managing Australia's most culturally impactful rap group ONEFOUR, and being a highly respected voice in Western Sydney's burgeoning music scene.


Tait McGregor

Music Journalist, Content Creator

Tait is a multi-award winning podcast producer, nationally-nominated music journalist, radio and television aficionado, red carpet reporter, and the epitome of the Gen-Z multi-disciplinarian. She's worked at TikTok Australia, written for the likes of MTV Australia, Tone Deaf and The AU Review, presented for Rolling Stone, ARIA, Coca-Cola and Live Nation, and hosts her self-created online music shows such as The Tait Night Show and Date With Tait.

Johanna Morrison aka ‘FLUXA’

Artist, Designer 

Johanna Morrison is a multi-disciplinary artist with a rich background in visual art, music, and film. She specialises in graphic design, Spotify canvas creation and live show visuals, offering tailored services to musicians and creatives to help them authentically connect with their audience.

MusicNSW is working across the state to increase contemporary music touring, expand artists and industry networks, and build on existing industry knowledge in regional NSW. As part of our Sound Advice program, we are delivering six workshops to share best practices for touring regional NSW with emerging musicians and industry. To stay up to date with upcoming sessions, sign up to our newsletter.

MusicNSW pays respect to Elders past and present, and extend those respects to the First Nations peoples of NSW and beyond. Always was, always will be.

MusicNSW is supported by Create NSW and APRA AMCOS.