Sound Advice: Build a Brand Your Fans Will Love - MusicNSW
Tile for Sound Advice: Build a Brand Your Fans Will Love

Your brand can help you be found and find new audiences for your music. It can give fans a way to connect with you and begin to understand your story. But it’s easy to get caught up in getting your music out there - recording, PR, streaming, playing shows, etc. - and thinking about an overarching identity that is meaningful to you and your audience is a vital step that often gets overlooked.

In this session, curated and presented by Ricky Simandjuntak (Artist Manager, ONEFOUR) you'll be guided through the importance of fan-first branding, how to build a fanbase on trust, not salesmanship, and how great connection comes from understanding your audience first.

The session will be followed by breakout workshops where Ricky will be joined by Clare Holland (Head of Culture at Red Bull) and Alexander Franco (Senior Director, A&R at Sony Music Australia & Artist Manager at Everything Nice) to help you think strategically about who you’re talking to and help you understand how to set up your brand fan-first to connect in a meaningful way.

Ricky Simandjuntak

Ricky Simandjuntak

Artist Manager, World's Collide (ONEFOUR, BECCA HATCH)

Ricky Simandjuntak is an artist manager who represents Becca Hatch and ONEFOUR. Having worked with The Kid LAROI and Sampa the Great in the early stages of his career, Ricky has learned some important lessons which has helped shape the way he approaches artist management today.

Clare Holland

Head of Culture, Red Bull

Clare is passionate about identifying and cultivating talent and championing new directions for contemporary culture in Australia. As Executive Director of Underbelly Arts, Managing Director at FBi Radio and now Head of Culture for Red Bull Australia, she has been pivotal in supporting local creative industry and building new and broad audiences for music, arts and culture.

Headshot Alexander Franco

Alexander Franco

Senior Director of A&R, Sony Music Australia & Artist Manager at Everything Nice

Alexander Franco (aka 'Franco') is Senior Director of A&R at Sony Music Australia, where he works with a wide variety of artists including Cosmo’s Midnight, Peking Duk, GRAACE and Bella Amor. Additionally, Franco runs Everything Nice, an artist management company where he has helped developed talent such as multi-award-winning hip hop artist B Wise and emerging stars Chanel Loren, Dylan Atlantis and Lee Sugar.

MusicNSW works on the unceded land of the Gadigal people. We pay respect to Elders past and present, and extend those respects to the First Nations peoples of NSW and beyond. Always was, always will be.

MusicNSW is supported by Create NSW and APRA AMCOS.