Tooheys Extra Dry (TED) has long been a supporter of Australian music festivals including Big Day Out, Splendour in the Grass, Great Escape, x and more. Through this association, TED has increasingly become involved in the support of emerging music and up and coming bands.
Sleepy Jackson, Wolf & Cub, The Spazzys, The Herd and End of Fashion are just some of the bands that have been part of the TED â€˜Bands on cans initiative to help bring new fresh bands and fresh sounds to the Aussie beer drinking public.
Now with uncharTED, Tooheys Extra Dry has created a dedicated on-going program for the support and promotion of fresh new emerging music and Australian talent. A program designed in partnership with Australias largest record label, SONY BMG, to actually build a home for budding unsigned local Aussie bands to speak and reach the wider Aussie public.
A ground breaking A&R program to discover and break talent, uncharTED is a national competition with which the public will directly vote on “who will make it” and receive one of the largest prize pools ever offered to a breaking band:
A firm record deal with SONY BMG Red Label.
A spot on the 2008 Big Day Out national tour.
Support gigs with showcase headline acts.
National airplay and exposure on-pack, online and through media investment.