New Artists 2 Radio enters 10th year with prize of $1.3 million in airtime! Entries now open

The search is on again for new and emerging Australian independent artists with entries open today for the New Artists 2 Radio (NA2R) competition, which is celebrating its tenth year.

NA2R is a commercial radio initiative which aims to discover the next big independent music artist to be played on radio throughout the country. The event is open to unsigned independent artists who have not charted in the top 100 Australian national airplay chart.

Chief executive of Commercial Radio Australia, Joan Warner said as part of the ongoing development of the NA2R program, Commercial Radio Australia is delighted to have AIR (Australian Independent Record Labels Association) on board this year to assist in the search for independent artists.

Nick O’Byrne, General Manager, AIR said: “There’s a place for great Australian independent music on commercial radio and for that reason AIR is happy to support an initiative like NA2R. NA2R provides an opportunity for independent artists to open the door to the mainstream, the chance to present your music to the decision makers of Australia’s widest reaching radio stations. Entry is free, what have you got to lose?”

NA2R is an industry-wide initiative which has helped launched some very successful music careers since its inception including artists like Delta Goodrem, Sarah Blasko, Thirsty Merc, Jade McRae, the Sunpilots, Ashleigh Mannix, Finabah and The Smart.
“Unearthing new Australian talent has always been one of the key roles played by commercial radio and this initiative provides some fantastic tools for unsigned artists to help them break into commercial radio and the music industry,” Ms Warner said.
Ten finalists will be selected with two winners being announced. Winners will have the chance of six weeks guaranteed airplay, across the day, on the major metropolitan and regional commercial radio networks valued at $1.3 million.

NA2R entrants will be in the running for:
* The two winners will perform at the NA2R showcase event to be held on the Gold Coast on October 14 in front of key music and program directors.
* Six weeks of airplay, across the day to the value of $1.3 million, on the Australian Radio Network, Austereo, DMG Radio, Macquarie Southern Cross Media, ACE Radio, Prime Radio and Grant Broadcasters for a minimum of six weeks to ensure maximum exposure.
* A digital distribution deal with MGM for online sales via ITunes, Nokia, 3, Big Pond. All winning singles will be submitted to ARIA and AIR for inclusion in the singles chart survey.
* Professional advice from VGM (Media & Marketing) regarding mainstream media, electronic and digital marketing, artist management, sales capacities and the cover design for digital radio servicing.

All finalists will also attend a radio workshop with leading program and music directors and music marketing professionals. The NA2R workshop offers invaluable insight about how to maximize commercial radio airplay and exposure – a popular feature of the event aimed at helping artists. The workshop will be held in Sydney on September 9.

Artists and bands can enter online at by uploading two of their best commercial tracks, a biography and photo. Entries will be accepted until June 10.

Submissions will be judged by a panel of commercial radio network program and music directors, based on their commercial radio play potential.

Last year’s winners, Radio Ink and The Smart have both enjoyed commercial exposure over the past twelve months.
Ms Warner encouraged all aspiring artists to enter the competition: “The NA2R initiative is just one of the many ways in which the commercial radio sector helps to nurture and support Australian musical talent,” Ms Warner said.

For more information on NA2R visit