SXSW Doco Screening coming to Sydney - MusicNSW

“Outside Industry” tracks the bands, growth, personalities and history of the world’s largest creative event and begins the week of July 18 in these locations.

Free showings of a major documentary on 25 years of Austin’s South by Southwest Music, Film & Interactive Festivals and Conferences (SXSW) will be held in major Australian cities, restricted to professionals from those industries.

SYDNEY The Vanguard Monday July 18 5:30-10pm 42 King St., Newtown)
MELBOURNE Corner Hotel Tuesday July 19 5:30-10pm (57 Swan St., Richmond)
ADELAIDE Fowlers Live Wednesday July 20 5:30-10pm (68/70 North Terrace)
PERTH Venue TBA Thursday July 21 5:30-10pm
YANGILLUP WA Caves House Hotel Friday July 22 4pm-7:30pm (Yangillup Bch Rd.)
BRISBANE Venue and date TBA

The event unites hundreds of veterans of SXSW and also serves as an introduction to those who want to attend the festivals, conferences, showcases and trade shows in 2012 or beyond. Each evening will begin with with networking drinks, the showing of the film at 7pm (Margaret River shows at 6pm) and a panel of industry luminaries to discuss SXSW and its opportunities for Australian artists, labels, managers, film makers and interactive professionals through the three festivals and conferences to be held March 9-18, 2012 in Austin, Texas.

The “Outside Industry” film traces the creation of SXSW, the world’s largest and most prestigious music festival and trade event 25 years ago and the subsequent tumultuous growth that spawned the Film and Interactive Festivals & Conferences over the past 17 years.

The trailer and film information is at Negotiations for cinema exhibition and television showings are taking place for its release to the public in late 2011.

As 10 year representative for SXSW for Australia, New Zealand & Hawaii, Phil Tripp explains, “We had over 700 OZ & NZ industry professionsals attend all three events this year and 50 bands perform among a global count of 1100 artists. That was an 80% growth in registrants over 2011 and the numbers have exploded since 2002 when there were only 20 registrants and five bands from Australia & NZ.”

Admission to the events is free with proof of working within the three industries (business card or letterhead suffices) and there are no reservations or RSVPs. Contact Phil Tripp at or (02) 6652 6675 for further details. Mobile is (041) 22 666 77

FACTS ON SXSW in 2011:

The attendance was more than 16,000 delegates of which close to 3000 were media. More than 10,800 bands from 57 countries applied for the 2100 official one-hour showcases in 92 venues and of those 250 OZ & NZ acts submitted. 76 were invited and 40 Australian plus 8 NZ bands ended up showcasing–the largest number ever–and they also played several private parties, in store appearances and guerilla shows in addition to their official set. Both the Australian and NZ governments and industry associations have a history of support including stands in the trade fair and special parties and promotions centred on the artists and associated businesses. Several Australians spoke on the more than 180 music conference sessions among over 500 speakers.

The Film side attracted 13,409 attendees from the US and 37 countries. 4911 films (1792 Features and 3089 Shorts) were submitted with 66 world premieres. Total features shown were 140 (77 narratives, 63 documentaries) and 153 shorts from 28 countries. 105 film panels featured 433 panelists.

Interactive accounted for 19,364 registrants from the US and 63 foreign countries. There were 935 seminar sessions with over 1500 speakers.

The four day trade show and exhibition had 566 stand space and attracted over 65,000 attendees. There were 103 official SxSW parties and countless unofficial ones.

For further information go to the SXSW official site at
AustralAsian contact Phil Tripp or 02 6652 6675 041 22 666 77