GENERATE – Investment In Australian Music Enterprise - MusicNSW

Do you have a new music business concept that you are trying to get off the ground?
Are you a pioneering small music business which needs investment to get to the next stage of profitability?
Do you have a great idea for an innovative and enterprising project involving Australian music and games, film, or social media?

If the answer to any of the above is YES, then you should apply to participate in GENERATE – a new pilot program which is looking to invest in up to 15 of the best music-related businesses or business ideas across Australia!


GENERATE is a pilot program to support enterprises in the Australian music industry which are seeking to grow and attract investment.
GENERATE is intended to support and develop good music-related business plans and industry concepts. Participants must be able to commit to the program timeline and requirements.
GENERATE will particularly focus on proposals that facilitate new collaborations or business models involving music and other creative professions such as film, online games and publishing.
GENERATE is looking for applications from small to medium-sized music enterprises including songwriters, composers, bands, managers, publishers, promoters, producers and labels.

GENERATE is NOT a grant program for music production or touring

GENERATE is led by the Creative Industries Innovation Centre (CIIC) in partnership with the Australasian Performing Right Association (APRA), and is supported by the Australian Music Industry Network (AMIN), and the Commonwealth Office for the Arts.
GENERATE will provide business-development knowledge, skills and expert tailored mentoring support as well as access to seed investment of up to $30,000 for innovative music enterprises from across Australia.


The need for innovative thinking in the music and creative industries has never been more important than now. We constantly hear about the negative impact of file sharing and illegal downloading of music, but we don’t hear enough about the positive ideas that are breathing life into one of our most important cultural assets. The Generate program upholds a government promise; it’s a wise investment in those who are proactively taking the music industry forward
– Tim Levinson (The Herd) , APRA Ambassador. APRA Member since 2002



GENERATE is a three-stage business program which will run from December 2011 to May 2012.
December – February – GENERATE program opens, seeking applications from interested music professionals, entrepreneurs and businesses to register to attend an introductory workshop to be held in February 2012

Register your interest to attend a GENERATE 2012 Workshop

You will receive email or phone follow up through your state music industry association (please check Christmas closures).


February (13-24) 2012

CIIC and AMIN will deliver a series of half-day workshops to be held in each state capital. Attendees will receive a detailed briefing about the GENERATE program as well as an interactive business-model-development session.

Each workshop is intended to deliver detailed information about the program and to equip all attendees with the knowledge to construct a successful creative business model or proposition. Attendance at these workshops is limited to selected applicants via the Expressions of Interest process.

13 February – Perth
14 February – Adelaide
16 February – Darwin
20 February – Brisbane
21 February – Sydney
22 February – Melbourne
24 February – Tasmania

Music NT (08) 8981 1995 /
Music NSW (02) 9281 1600 /
Music Victoria (03) 9380 1566 /
CMST (03) 6237 6318 /
Q Music (07) 3257 0013 /
WAM (08) 9227 7962 /
Music SA (08) 8218 8444 /


March 30 – April 1 2012

CIIC and APRA will deliver a two-day intensive business-strategy-development residential workshop in Sydney. The workshop will bring up to 15 of the best applicants together from across the country with top-class music industry, business and investment mentors for a hands on business-development lock-in. At the end of the workshop, participants will have thoroughly developed their proposal and will ‘pitch’ their proposition to a panel for feedback.
CIIC and business and investment mentors will provide support to the participants during April to refine and finalise investment proposals.


by May 30 2012

An investment panel will consider the final business proposals and make funding allocation decisions. APRA will then establish the contracts with each of the enterprises.

The Creative Industries Innovation Centre (CIIC), part of the Australian Government Enterprise Connect program and supported by University of Technology, Sydney, has provided business development support to over 400 creative enterprises over the past 2 years.

The Australasian Performing Right Association (APRA) has over 67,000 songwriter, composer and publisher members and is uniquely positioned to facilitate industry network development, provide professional expertise and offer matched investment funding.

The Australian Music Industry Network (AMIN) is the national body representing the peak contemporary music associations in each state and territory. AMIN exists to provide a platform for advocacy and representation of the needs of its members.