Inertia to be warehoused and distributed by Sony DADC - MusicNSW

As of August 6, the impressive music catalogue of Australia’s independent label Inertia will be warehoused and distributed by Sony DADC.

This will allow Inertia to have increased storage capacity, streamlined shipping procedures and the ability to better manage their supply chain.

In regards to their A&R, production, sales, marketing, publicity and client operations departments, they will all remain untouched.

Sony DADC specialises in entertainment distribution, full-service technology and offers services such as printing, disc mastering and digital asset management. It has facilities not only in Australia but in the UK, USA, Japan, Hong Kong, Canada, Brazil, Mexico, India and China. The change is aiming to enable Inertia to continue growing as a label and provide a higher quality service to it’s clients.