MusicNSW Presents: “Music Publicity 101: Why Your Press Release Sucks!” + free gig - MusicNSW

Free workshop – “Music Publicity 101: Why Your Press Release Sucks!” + free gig

Every muso has a story – but how to tell it? MusicNSW delves into band bios, killer press releases and strategic publicity campaigns in our next free workshop, to be held on Wednesday 20 March at Café Lounge, Surry Hills. “Music Publicity 101: Why Your Press Release Sucks!” brings five of Australia’s best music and media experts together to share knowledge: what does a publicist do – and do you need one? Why having a story matters; how to ensure your photo isn’t an embarrassment; why a publicity plan is a must-have for your release/tour + more.

Panelists for “Music Publicity 101: Why Your Press Release Sucks!” include:

Stacey Piggott: The Drones, Henry Rollins, The Waifs and Bon Iver have all utilised the Two Fish Out Of Water team’s publicity skills – Stacey’s even written a book

Natalie Dodds: From the HQ of label Create/Control and Secret Service PR, Natalie runs press for clients such as Amanda Palmer, PVT, Metric, Jungle Giants + more

Claire Collins: Bossy Music handles publicity for a Grammy winner called Gotye, as well the Laneway Festival + bands like Art vs Science, Beach House, and Jagwar Ma

Iain Shedden: Author (Hey You in the Black T-Shirt), former Saints drummer, and noted music writer and critic for The Australian – Iain knows what journos want

 Larry Heath: Founder of indie web portal, Larry knows what works specifically for online and has ace tips on how you can cut through the media clutter

+ THERE’S A FREE GIG TOO! The workshop will be followed by a free set from Laura & Bruno, an indie folk-pop duo who recently released their debut EP, which was recorded at Studios 301. They played Festival Of The Sun’s official after-party and cite Noah And the Whale and Sarah Blasko as influences. So stick around!

When: Wednesday 20 March, 6.30pm

Where: Café Lounge – 277 Goulburn St, Surry Hills

How much: Free! Simply register by emailing:

For more information contact:

E:  P: 9281 1600 W: