MusicNSW Presents: Digital Marketing 101 - MusicNSW

“Digital Marketing 101” is a free workshop presented by MusicNSW, which will equip you with everything you need to incorporate the digital sphere into your career. This workshop will teach you strategies for creating and executing successful digital marketing campaigns, how artists can increase revenue using online tools, and how to cut through the online clutter.

Panelists include:

DANNY YAU (Digital Consultant/Music Foxtel)

Danny Yau has been working in the music industry for 15 years. He has worked for major record companies in Marketing and Digital Marketing in Australia, UK and US. A former FBi board member, journalist and musician, he currently heads the digital department of Foxtel’s music channels. He also consults independently and teaches Digital Marketing at the Australian Institute of Music.

JAI AL-ATTAS (Director, One Meaning Communicated Differently)

Jai Al-Attas is a digital strategist & producer with over 13+ years experience in the digital and entertainment industries. Jai spent 8 years running an indie label under which he signed bands such as Kisschasy, The Scare, Brand New, Yellowcard and Something With Numbers. After a stint in LA, Jai returned to Australia and started One Meaning Communicated Differently; a social marketing company that specialises in digital, social and mobile solutions for Entertainment, Sports and Lifestyle brands. Since starting ONE Jai worked with Disney Pixar, Activision, KR3W Denim, Icehouse, Ministry Of Sound, Coles, Network Ten, The Presets, Sony Music and Taj Burrow to name a few.

JAKE CHALLENOR (Managing Director, Jaden Social)

Jake Challenor is the Managing Director of digital marketing agency, Jaden Social, and indie record label Social Family Records. Over the past six years, Jake has developed artists for major labels Universal Music, Sony Music and EMI. He also co-manages the multi-platinum and ARIA award winning Aussie rock band, Baby Animals, and indie soul music outfit, Electric Empire, who are representing Australia on world stages including Glastonbury, Royal Albert Hall and Blue Note, with sellout headline shows in Europe, Asia and the UK. Jake has worked on digital campaigns for big brands like Foxtel, Sony Music, National Breast Cancer Foundation, Yahoo, Universal Music, Sydney Ferries and Telstra.

VANESSA PICKEN (Comes with Fries)

Vanessa has been at the coal face of the creative digital scene throughout her career. Having worked at Nokia, T-Mobile, Westpac and EMI before creating her own business in 2011 and cementing her future in the creative industries digital sphere. Her career in brand, marketing, music and digital has allowed her to devised a modular services company called Comes With Fries to empower and enable the Australian creative industry. Comes with Fries has worked closely with artists, labels, festivals, touring agencies, food brands, fashion houses and agencies from all over the country including Tailormaid Communications, Spender, Bento, The Cat Empire, Eskimo Joe, The X Factor Live Tour, Butler & Bentley, The Photo Diner and many more. Vanessa also has embarked on Artist Management by teaming up with Melbourne instrumentalist, singer, producer, artist and song writer Spender who has just released his debut EP Modern Pest that features Gotye and Clairey Browne

Workshop topics include:

• The art of creating the perfect musician’s website
• Advanced PR tools for the digital world
• Getting your music ready for digital distribution
• How to use social media to fill your shows
• Intergrating the online experience

DATE: Thursday 27th February
TIME: 6.00-7.30pm
VENUE: Café Lounge – 277 Goulburn Street Surry Hills
PRICE: FREE! Simply RSVP to by 12pm Wednesday 26th February 2014.

MusicNSW’s free workshops are designed to give aspiring artists and industry hopefuls access to information and skills by engaging with real world professionals. Download or stream recordings of recent workshops – on topics like Publicity to Production – at