SOUND ADVICE: To Release or Not To Release - MusicNSW


This instalment of SOUND ADVICE covers all aspects of releasing music in the modern era. From devising a strong visual identity to prepping your live show to considering the social context in which you're releasing, this video lays out what you need to know before developing a strategy that’ll do justice to your record.

This conversation is facilitated by triple J Mornings host Lucy Smith, and features Co-Director of Astral People Vic Edirisinghe, and Director of the Inertia Music Label Group Meg Williams.


SOUND ADVICE is supported by Create NSW and APRA AMCOS
Production partner: dplr
Music: 'No More Regrets' by Stevan


3:15 - Mixtape or album?
5:09 - Release timing tips
9:59 - Typical release plan elements
14:00 - What to avoid
19:01 - Funding opportunities
23:06 - Single vs EP vs Album strategy
31:33 - Visual identity of a release
33:34 - Extending the life of your release
38:38 - Releasing and COVID-19.