Music Industry embraces AirIT - MusicNSW

Music Industry and Community Radio get behind AMRAP’s AirIT for the good of Australian Music. AMRAP’s new Australian music portal AirIT went live on September 30 and has met overwhelming support from the Australian record labels and commnity radio.

There are currently over 150 broadcasters/music directors on board accessing over 460 new release Australian tracks.

“Amrap’s been blown away by the quality of labels and artists that have jumped on board AirIT…”said AMRAP Manager, Chris Johnson, “The overwhelming take-up from stations also shows that community radio passionately supports Australian music.”

Brand new singles from I heart Hiroshima and Dappled Cities were added to AirIT recently to synchronise with their national media release. ver 40 Australian record labels are already using AirIT to enhance their community radio servicing with influential indie labels Stomp, Valve, Rice is Nice, Future Classic, Sound & Fury and Sensory being the most recent additions. Music from ARIA 09 nominees Josh Pyke, The Temper Trap, Troy Cassar-Daley, Kasey Chambers and more is available on AirIT. The secure download component of AirIT goes live on Monday October 26 with broadcasters given the choice of immediate MP3 download or music delivered on CD.

Feedback from the music industry and radio users has already inspired the first of many new features on AirIT. Labels wanted to promote tours so Amrap adapted AirIT and the homepage now features touring acts. Upon logging in broadcasters and music directors can instantly see, hear and order acts touring their state. Secondly, a Sydney music director asked to be able to create suggested playlists he could easily email to his broadcasters. From this request Amrap built the ‘Suggest to Broadcaster’ function which does just that.

The next step with AirIT is to develop new website features and empower stations to build or enhance their digital music libraries. From 2010 AirIT will export tracks and integrate directly with commonly used scheduling software to save hundreds of community stations time and effort in painstakingly adding Australian releases to their systems.