Get On Air: Radio Promo for Your Tour - MusicNSW

Find out how to go about securing airtime and how to use radio promotion to amplify your tour's reach, attract new audiences and maximise your exposure across the airwaves and online.

Come away with:

  • An understanding of the role of radio in promoting your tour and reaching new audiences.
  • Practical tips for crafting compelling pitches and securing airplay on local and national radio stations.

This is part of our series Sound Advice: Regional Touring Panels, Talks and Masterclasses. Regional artists and industry, whether you want to build your fanbase, secure that coveted festival slot, or master the art of radio pitching, join our industry experts as we delve into regional touring.

Lindsay McDougall

Host, ABC Radio

Lindsay McDougall has been making radio for 20 years and making music even longer. Joining Frenzal Rhomb fresh out of high school, he rode that dirty wave for almost ten years before getting his first real job, presenting breakfast on triple j. After ten years of pretending to still be young, he left the national youth broadcaster, moved to Wollongong and got a job at ABC Illawarra, where he still is currently as well as continuing to pretend he’s still kinda young in Frenzal Rhomb and a few associated acts.

Melody Forghani

Director and Founder, 23 (twnty three)

23 (twnty three) is an independent artist management and publicity company based in Sydney, New York and London that manages Vallis Alps, GAUCI, Shady Nasty, davey, and more - and handles PR for artists such as RAYE, Caroline Polachek, Little Simz, Noname, Wisp, and SPEED. Melody has also been the music co-programmer for BIGSOUND, Arvos Executive Producer at Sydney’s FBi Radio, and a member of the NSW Night-Time Economy Taskforce, an Australia Council Grant Assessor Panel and ARIA’s Emerging Leaders Board.

Andrew Khedoori

Manager, Amrap (Community Broadcasting Association of Australia)

Andrew Khedoori oversees distribution of new Australian music to community radio stations nationwide along with Australian music radio programs and initiatives. Andrew was previously Music Director at 2ser in Sydney, where he co-created and oversaw an eclectic music programming schedule, nurtured new shows and designed live music events and series.

Louise "Lulu" Thompson

Interview Coordinator, BayFM

Lulu Thompson has worked alongside artists, performers and volunteers as a volunteer coordinator and DJ at festivals in the Byron Shire and interstate. A music producer and published writer in the field of musicology, she also holds a Bachelor of Audio Production and a Masters in Creative Industries from SAE Institute. At Byron Bay’s community radio station, BayFM, Lulu connects with people from diverse backgrounds to bring their stories to life on air.

MusicNSW is working across the state to increase contemporary music touring, expand artists and industry networks, and build on existing industry knowledge in regional NSW. As part of our Sound Advice program, we are delivering six workshops to share best practices for touring regional NSW with emerging musicians and industry. To stay up to date with upcoming sessions, sign up to our newsletter.

MusicNSW pays respect to Elders past and present, and extend those respects to the First Nations peoples of NSW and beyond. Always was, always will be.

MusicNSW is supported by Create NSW and APRA AMCOS.