Tone Shift is a program supported by Sound NSW and is designed to meet artists where they genuinely are, by providing gear and access to recording spaces. The microfund is intended to lower the barrier to entry and equip the next generation of women, trans, non-binary and gender non-conforming artists with the gear they need to both create and to build sustainable careers in music.
Tone Shift aims to:
A response to the Raising Their Voices (2022) report, Tone Shift was born out of the recommendations (13 & 14) made about the importance of targets and actions aimed at increasing equitable gender representation, as well as about linking public funding outcomes to inclusion and representation in terms of gender and other diversity metrics.
Zoe Catterall (The Buoys & MusicNSW Ambassador) - “Women, trans, non-binary and gender non-conforming artists face additional barriers to visibility and recognition in what remains a traditionally male-dominated industry. Financial barriers to accessing gear to write, record, and perform sit on top of that. The more we invest in levelling the playing field… the richer and more representative our music scene becomes.”
Jannah Beth (Offbeat Collective & MusicNSW Armbassador) - “[It is important] to support a diverse, adventurous and culturally relevant scene where women, trans, non-binary and gender non-conforming people can see what is possible, and go on to employ, mentor and collaborate with others.”
Joe Muller (MusicNSW Managing Director) - “Tone Shift reflects our firm commitment to doing what we can to ensure that everyone has access to what they need to create music - including gear. This initiative is just one way in which we hope to help facilitate this access for women, trans, non-binary and gender non-conforming artists - who have historically faced and continue to face outsized barriers to building sustainable careers in music. We thank Sound NSW for providing the funds to make Tone Shift possible.”
This opportunity is for artists who meet ALL of the following criteria:
* For the purposes of this application, this includes trans people of all genders, including trans women, trans men, non-binary people, and people who may use terms such as agender, genderqueer, Sistergirl, Brotherboy, Leiti, Fa'afafine, Fa'afatama, Hijra, Waria, two-spirit and more to describe themselves.
A group of industry experts will assess applications based on how well they can answer the following questions:
Become part of the network that shapes music scenes across NSW. Get program news, local updates and add your voice to ours.