Published on
September 15, 2026

A Quick Guide to Regional Tour Promotion

MusicNSW
Photo Credit:
Raina Thomson

Introduction

So you are getting ready to announce and promote your regional tour! Taking the time to plan your rollout with a clear and consistent strategy will help you make the most of this opportunity and build real momentum

This quick guide is designed to help you start implementing your plan 6-8 weeks out from the first date of your tour.

Downloads

Info Sheet PDF
500kB

Explore related resources

How to Budget For Your Next Recording and Release

Plan and manage the finances behind recording and releasing your music

Building a Merchandise Inventory for Your Tour

A simple template to track and manage your merch

Alternative Ways of Touring

How to create unique touring opportunities as an artist

One-Sheet Essentials

How to write a one-sheet that gets you noticed

Tips for Safe Regional and Remote Touring

A guide on things to consider when thinking about touring in regional and remote areas.

Regional Tours Master Planner - Mentor Template

This spreadsheet will help you work through all stages of planning and completing a regional tour.

Join Our COmmunity

Become part of the network that shapes music scenes across NSW. Get program news, local updates and add your voice to ours.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.