Your Electronic Press Kit (EPK) is essentially your online artist resume. It’s a professional package that presents who you are, what you do, and why people in the music industry should pay attention to your work. An EPK is used by venue bookers, festival programmers, radio presenters, promoters, labels, and funding bodies, making it a key tool for building your career. Think of it as your professional portfolio: it should be easy to navigate, clear, and visually appealing, with all the information someone needs to understand your music and your achievements in one place.

Choose a platform that your target audience (bookers, promoters, media) can access easily. From there, it’s your job to keep your EPK updated: links should work, and new music, press, or visuals should be added regularly. Consider creating both a downloadable PDF version and an online interactive version, so you can cater to different preferences.

Artist bios

Your bio tells people who you are and what they can expect from your music. Include two versions: a Short bio - under 200 words, perfect for quick introductions or applications, and a Long bio - up to 400 words, more detailed, used by bookers, festivals, and press. 

Recorded music (even just a demo if you have it ready)

Include details about your releases: release name, year, and streaming links. Mention if releases are available in physical formats like CD or vinyl. If you don’t have official releases yet, include demos or live recordings in MP3 or WAV format. 

Contact details

Always include a professional email (not a personal one) and a contact phone number. This makes it easy for anyone in the industry to reach you quickly.

Links

Provide direct links to your social media profiles (Instagram, Facebook, TikTok, YouTube, X, Threads, etc.), streaming platform artist pages (Spotify, Bandcamp, SoundCloud, Apple Music), and your official artist website if you have one. 

Photos, artwork & videos

Include at least two high-resolution press photos: one portrait and one landscape. These should be clear, with your face visible. Eyes don’t need to look at the camera, but should be visible. You don’t need professional shoots -talented friends or contacts can often help. Also include artwork for releases, music videos (official, live, or behind-the-scenes), and short videos where you talk about yourself, upcoming releases, or news.

Latest news

Keep your EPK current. Share upcoming shows or tours, studio sessions or new releases, press coverage or achievements. This ensures anyone viewing your EPK sees that your project is active and moving forward.

Download our guide for more information on what to include and places you can create, store and link to your EPK online.