Published on
April 28, 2026

Starting Out as an Artist

Photo Credit:
Dominic Sullivan

Introduction

So you are a musician and you want a career in music but you’re not sure if you’re on the right track? It can feel overwhelming, so here are some things to consider on your journey (they might not all apply to you right now).

The Artist Guide

You gotta have goals!

What would you like to achieve and what does success look like to you? You may want to sell out stadiums and take over the world but if you're just starting out, keep it simple and achievable. Set goals like releasing a single or album, getting played on radio or performing locally or at a festival. Think about your 1st year and 5-year plan.

What is your act/band name?

Is it your name or will you develop one for your act/band? If you’re making up a name, is it available? Top tip – search online to see if the name is already taken.

What is your brand? 

Think about what your act/band is all about. What is your style or music genre? Who is your audience? How will you connect with them? What makes you stand out? (Perhaps you're a metal band that loves cats?) What have you achieved so far? These are all good things to think about in the early stages so you know how to position yourself and talk about your art.

How can people contact you? 

Have you got an email address specifically for your artist/band? 

How can people find you?

What online and social media presence will you have? Set up accounts to claim them for your artist name as soon as you can.

What do you want people to know? 

Develop a bio and press shots that match your brand and goals.

How will you let people know about your music and shows?

Marketing and promotion is essential if you are looking to build a career and an audience for your music. There are lots of different ways to get the word out about what you’re doing, from social media through to PR and advertising. Check out our Marketing & Publicity info sheet for more.

Playing live

Live shows are a great way to meet people and hone your playing chops. If you’re just starting out, are there any local open mic nights you could play at? Or reach out to local acts to see if you can book in a support slot. Alternatively check out your local venues and book some shows. Not played live before? Check out our guide to playing a live show here.

Connect with your community 

Tell your friends your plans, go to shows and talk to people, get involved in your local music scene and build new connections. The music industry is quite small and it's amazing how many new opportunities can come from connecting with other people.

You can download this guide below.

Downloads

Info Sheet PDF
500kB

Explore related resources

Pre-Production & Recording Checklist

Ready to record? From pre-production to mastering

Tour Budget Template

A template to help you budget your tour

Release & Post-Release Content Checklist

Content checklist for music releaes and post-release

Registering a Business

Registering your music business lays a strong foundation for growth

Physical Marketing & Flyering Guide

DIY merch, physical marketing & flyering for artists

Professional Touring Checklist

Logistics to sort before you hit the road

Join Our COmmunity

Become part of the network that shapes music scenes across NSW. Get program news, local updates and add your voice to ours.

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