Being based regionally doesn't mean being invisible online – it just means being intentional about how you connect, show up and break through.
Join recording and touring artist Pete McCredie for an online workshop on using social media and digital tools to market your music, grow your audience and promote your shows and releases. Drawing from his own experiences, Pete will walk through strategies that actually work, give insights into building an online presence, creating content that connects, and turning it all into streams, real-world audiences and ticket sales.
Bring your questions and ideas for the opportunity to unpack regional-specific ways to market your music and stand out in a crowded digital landscape.
You’ll get the most out of this workshop if you are a regionally based artist, arts worker, or independent music industry professional (managers, promoters etc.) wanting to tighten up your marketing, PR and branding skills.

Pete McCredie is an artist whose breakout tracks Goodbye and In The Water captured hearts worldwide after going viral across social media. He has headlined five national tours across Australia and completed a sold-out run of shows throughout Australia and Europe on his recent Lovers On The Road Tour. Along the way, he’s shared stages with beloved artists including Tay Oskee, Jordy Maxwell, Pete Murray, and Canadian band Current Swell, further cementing his reputation as a compelling performer who can put a tear in your eye and a spring in your step.

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