Worldbuilding for Artists
One of the most beautiful parts about being an artist is the ability to invite audiences into your universe with every release or live show. But a fully realised world is what pulls you in and keeps you there.
This three-part workshop at San Telmo Studio breaks down the key components of worldbuilding: how to develop a cohesive artist story, create content that carries it, and release music in a way that brings your audience in deeper.
Creative Director Yewande (AW Studio) will open with a workshop on creative direction and artist story alignment, finding the thread that runs through everything you do. Video director Nathan Rathsam will follow with a masterclass on content creation and management, and how to build and sustain a presence that feels genuine to you. The night will close with Jamila Grace (No Time To Impress/Astral People) going hands-on with a workshop on how releasing aligns with content creation, and how they work together to tell your story.
Light catering will be available.
Who is this workshop for
You will get the most out of this workshop if you are an: emerging artist or manager, independent label or content creator wanting to refine your storytelling and worldbuilding.
Spots are limited – apply now via the form here. Applications close Monday, 10 August 2026.
Featured Guests
Jamila Grace
Jamila Grace is an Australian-based artist manager with over three years’ experience working across artist development, touring, campaign strategy and international markets. In 2024, Jamila founded No Time To Impress Management and now manages Salarymen, Mishayla, GRXCE and Alex Berger (Production). Jamila was one of 30 managers selected for The Seed Fund Management Retreat 2025 and one of two participants chosen for the pilot AAM Placements Program at Astral People. She now works there as Tour Operations Manager and also leading on management for Total Tommy.
Nathan Rathsam
Nathan Rathsam is a video director, cinematographer and photographer based in Sydney, Australia. Experienced in commercial, narrative and music media, he brings a vast toolkit of skills and knowledge to his craft. Working with bands such as dust, Bean Magazine, Egoism, The Belair Lip Bombs and GAZAL in both music videos and live capture, Nathan has established himself as a well known media creative within the Australian music scene.
Yewande
Yewande is a Sydney-based film producer working across music, commercial, and creative projects. With over five years of industry experience, she has collaborated with artists including Kian Brownfield, ONEFOUR, Radistarz, Yasmina Sadiki, Setwun, and French The Kid, alongside global brands such as JD Sports, Nike, Converse, Fenty Beauty, Barbie and Golf Wang. Known for her ability to translate creative vision into precise, on-set execution, Yewande builds collaborative environments where ideas are realised with clarity and intent.
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